Wholesale Ice Cream for uk dessert shops

Thinking of opening a dessert parlour? Already making waves in the dessert industry? Let us introduce ourselves!
Request Price List

We are Joe Delucci’s, purveyors of the finest Italian gelato available in the UK. We source our smooth, creamy gelato from the heart of Lake Como and each one of our delicious flavours is free from artificial colours, flavours and preservatives to ensure that our customers have access to the most premium product on the market. We’ve been providing exceptional vegetarian, vegan, fat-free, gluten-free and dairy-free desserts to dessert shops and dessert parlours across the UK for years, and with resounding success. In fact, you may have seen our gelato on your latest visit to your local dessert parlour, or at one of our dedicated stalls dotted across the UK – and if you’ve tried it, you certainly won’t have forgotten it! We strive to make sure that your customers will want to come back for more!

Who is Joe Delucci’s?

We help businesses across the country to amplify their success with our impressive range of 40+ gelato flavours, specially sourced to elevate your dessert offering, keep customers coming back and boost profit. We don’t just specialise in gelato – we’ve helped dessert parlours across the UK in their set-up, providing branded freezer equipment, as well as the all-important extras such as tubs, sprinkles and even brownies. In short, if you’re looking for a partner that can help your dessert parlour achieve an impressive boost in success, you can do no better than Joe Delucci’s.

Does premium gelato help boost dessert shop success?

In short – yes! Premium quality products can help boost your dessert shop success for a number of reasons, namely by providing a product worth returning for. After all, if you receive a dessert that exceeds your taste expectations, you’re sure to become a return customer, thereby encouraging brand loyalty. What’s more, this encourages your visitors to spread the message, leave reviews and recommend your establishment to other friends, family and co-workers – if these visitors are similarly impressed by the premium quality of your produce, this begins the same domino effect and continues to increase your reach.

Additionally, product quality is inextricably associated with brand trust, meaning that a premium quality dessert can instil a sense of confidence in your dessert parlour that encourages return custom. To find out more about the value premium produce can have on your dessert shop success, check out our blog on price vs. profit.

The rise of the dessert parlour

The humble dessert shop has taken the British high street by storm. In fact, it seems almost impossible to walk through a town or city centre without seeing one, which certainly wasn’t the case a decade ago. The dessert shop’s success has been a more recent phenomenon that has thrived thanks to mainstream restaurant’s neglect for their dessert menus. Many independent and chain restaurants treat desserts as an afterthought, and it shows: you can expect the same types of sweet treats to feature on each and every menu no matter where you dine. A generic cheesecake, a haphazardly composed sundae, and a brownie. Perhaps they’ll offer you a cheese board, if you’re lucky, although this can’t satiate the sweet tooth like a heavenly dessert can.

The dessert shop aims to bridge this gap in the market by providing dedicated outlets for sweet treats and confectionary, acting as a community hub and meeting place for those looking for an alternative to a traditional pub or restaurant. Thanks to their attention being focused on just one course, variety has flourished, allowing dessert shop owners to create unique meals that encouraged return custom. Variation in flavours and varieties catering to different dietary requirments is therefore of great importance to dessert parlour owners, which is why Joe Delucci’s is such a popular choice thanks to our broad range of flavours to suit every appetite – from classic flavours to more adventurous concoctions.

The Rise of the Dessert Parlour

Trends in Dessert shops

Although dessert shops have successfully taken advantage of a gap in the market, there is far more to their appeal…

Late Night Eating

Dessert shops, unlike traditional restaurants, are usually open until the early hours. As such, this makes them a prime destination for those who have just concluded their night out, making a welcome alternative to the typical kebab house or takeaway pizza options. They are also a fantastic option for those utilising delivery apps such as Just Eat, Deliveroo and UberEats, as they maintain their competitive edge by staying open later than other takeaway outlets.


Friends, Family and Dating Destination

Dessert shops are perfect for brief catch-ups that don’t span three courses, but are simply limited to one, making them the perfect place to meet friends and family. They also make an ideal dating destination, with sweet courses perhaps seeming more romantic than starters and main courses.


The Transformation of the High Street

Lastly, dessert shops are becoming staples on the British high street, making them somewhat reliable and familiar wherever you are. In this way, it is becoming the 2020’s version of the classic Fish and Chip shop, or Kebab House.

Are you ready to transform your dessert parlour’s performance?

Hundreds of dessert shops across the UK trust Joe Delucci’s gelato to provide them with the best scoops of authentic Italian deliciousness this side of Lake Como. If you’re looking for a gelato that blows your customers away, and keeps them coming back for more, contact us using the form below. For any of our other services – from additional serving tools, freezers and dessert supplies and equipment – we’d also be delighted to help!

Request a copy of our wholesale ice cream price list for your dessert shop

Simply enter your details below to view our latest wholesale ice cream price list

All 40+ flavours are

Vegetarian Ice Cream Supplier

our range of wholesale Gelato & sorbets also includes

Fat Free Ice Cream Supplier
Vegan Ice Cream Supplier
Non Dairy Ice Cream Supplier
Gluten Free Ice Cream Supplier

“Working with JD’s has been incredibly beneficial to our business, not only do they provide a first-class gelato, they also support the whole back office set up ensuring stock and staff levels are 100% correct and full at all times. The team are always available to assist with last-minute solutions if required. I am in no doubt, that the branding and theatre of the JD’s retail carts, has helped us achieve in excess of a 200% better revenue than forecast. We will definitely continue to build and expand our JD’s offering going forward!”

– General Sales Manager (The Shard)

“You can really taste the fresh and natural ingredients that go into all of Joe Delucci’s creations, and their range of non-dairy and gluten-free products is absolutely fantastic!”

– Executive Head Chef (The Alchemist Bars & Restaurants)

“A big thank you to all at Joe Delucci’s for making the difference in our pubs. Great feedback and a point of difference for our customers. Love the product.”

– Owner (Lovely Pubs Group)

Contact our wholesale ice cream suppliers HQ directly!


01926 651 478

Office Hours:

Monday to Friday: 9am – 5pm

HQ Address

The Hangars, 

Harbury Lane, 

Leamington Spa


CV33 9SA

Ice Cream supplied to a business that overlooks London
Ice Cream Milkshake
Wholesale Gelato customer
Example bulk ice cream tub
Wholesale ice cream displayed in Joe Delucci's freezer
Three tubs of wholesale ice cream on a restaurant table

*New product vs old ice cream manufacturer.