The Story of joe delucci's

Where it all began

Get the inside scoop on the history of Joe Delucci’s

Joe Delucci’s was established seventeen years ago by Richard Pierce, a British restauranteur with a passion for sourcing the best products in the industry to delight his customers. After creating an incredible dessert menu, with mouth-watering gelato from authentic second and third-generation Italian suppliers, Richard knew that he’d be able to serve the best desserts in the restaurant industry – and his customers agreed. In fact, many of his loyal customers returned with friends and family members to give them a taste of  “the best ice-cream they’ve ever had” (their words, not ours, although we are inclined to agree!).

Richard’s gelato became the star of the show, drawing in people from far and wide, which led him to the idea of starting an exclusive gelato brand that gives customers the product and experience they adore so much! And thus, Joe Delucci’s was born!

The name ‘Joe Delucci’s’ combines a western forename with a quintessentially Italian surname, which roughly translates to ‘born of light’, an indication of the joy that an exceptional dessert can inspire. This fusion of the traditional American diner, contemporary British experiences and remarkable Italian gelato is at the core of the Joe Delucci’s brand. 

Ever since, we’ve become a staple in restaurants, dessert parlours and cafes across the UK, with our range of top quality gelato products being the primary reason why many customers keep coming back for more, just as they did at Richard’s restaurants all those years ago! Having served over 55 million scoops of our best-selling gelato and delighted the masses with our distinctive vespa and purple cow insignias, Joe Delucci’s has become Britain’s most trusted authentic gelato brands. You can find our products across the country, from our own kiosks, to independent dessert parlours and large restaurant groups.

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